Abstract
Corporate naming rights are the key issue in this case study. Here readers must act as part of the Stump Grinders, a professional football organisation, in order to evaluate naming rights sponsors for the team's football stadium. Students will be asked to weigh a number of factors as they contemplate the future naming rights sponsor for the Stump Grinders. Issues presented include: 1) organisational fit; 2) sponsorship goals; 3) financial health. When considering financial health of the potential naming rights partners, readers will be tasked with conducting ratio analysis as a tool for comparison. Ultimately, the case will present readers with four sponsorship proposals from which they will select the most appropriate naming rights partner for the Stump Grinders.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
