Abstract
Over the last few months following the arrival of COVID‐19, the traditional strategic enrollment management playbook for higher education has been thrown out. Institutional leaders are struggling to address student concerns about taking classes remotely and trying to create a stable environment for students to thrive. Students are experiencing heightened levels of stress and anxiety (see https://www.jmir.org/2020/9/e21279/) related to the pandemic. However, institutions do not have the traditional support avenues they had prior to the pandemic. Greater anxiety and isolation lead to students struggling to find social outlets, causing students to feel distant from the institution's sense of community.
Published Version
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