Abstract
This article attempts to explain the key points of the new financing reform of public service broadcasting in Spain. The following questions are analyzed: controversial points; the new law, private broadcasting, and the telecommunications sector; and the future of public service broadcasting in Spain. Deliberative discussion with 80 participants was conducted evaluating their views regarding public media. The central problem was the role that people feel the RTVE Corporation should play in the future. With that role in mind, participants were asked to evaluate the financial situation of public broadcasting in Spain. The new Financing Law of the RTVE Corporation, based on the immediate cessation of advertising, was passed in August 2009. According to the law, for every new service provided by RTVE, it should be assigned additional funding. It is not clear yet how this process will work in the future.
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