Abstract

Abstract The study aims to investigate the relationship between financial well-being and financial stress while examining the moderating role of gender. The study uses a survey method, and data were collected in Kashmir Province of Jammu and Kashmir, northern India, from 168 respondents selected on a convenience sampling basis. The results strongly supported the hypothesised model and have put forth evidence that financial well-being has a negative impact on financial stress and that this relationship is moderated by gender. The study has important implications for academia, future researchers, governments, and policymakers aiming at improving their citizens’ quality of life, health, and well-being, a key sustainable development goal, and the ultimate goal of the Transformative Consumer Research Agenda.

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