Financial strategy in the system of accounting and analytical support of management

Abstract

The article considers the theoretical justification of the essence of the financial strategy of the enterprise in the system of accounting and analytical management. The basis, necessity of research and scientific relevance in the comprehensive study of the category «financial strategy of the enterprise» in the system of accounting and analytical support are determined. The approaches of modern scientists to the interpretation of the essence of the concept of «financial strategy of the enterprise» are systematized. It is determined that some scholars consider it in a broad sense, linking it to financial policy and planning; some outline the narrow meaning, considering it only as a mechanism for attracting and using financial resources; some scholars generally include financial strategy in the management plan of a particular unit; others interpret it only as a means of improving the well-being of owners and maximizing the value of the entire enterprise. The company's own financial strategy is defined, which means a general long-term program of rational use of own and borrowed financial resources, aimed at ensuring financial stability of the company, increasing the order portfolio, maintaining liquidity and acceptable risk, increasing company value. On the basis of the presented definition the conditions of formation of financial strategy of the enterprise are identified, among which: correct estimation of financial and economic environment and financial condition of firm at each stage of time, estimation of financial resources, identification of directions of development, ranking and stage realization of purposes. strategic reserves, flexibility of financial decisions, assessment of threats from competitors, taking into account the financial capabilities of competitors. The classification of financial strategies of the enterprise is formed. It is noted that from the standpoint of research on the composition and content of accounting and analytical support of financial strategy management of the organization is particularly important its functional structure, which determines the composition and content of the strategic program of financial management. The functional structure of the financial strategy of the enterprise is decomposed, on the basis of which it is noted that the emphasis on certain financial strategies is, in our opinion, depending on the purpose of research or practice. This paper identifies the types and varieties of financial strategies that affect the structure and content of accounting and analytical support for the selection and monitoring of financial strategy of the enterprise.