FINANCIAL SECURITY OF ENTERPRISES AS A BASIS FOR FORMING THE COUNTRY'S INVESTMENT ATTRACTIVENESS

Abstract

he main purpose of the article is to research the financial security of enterprises as a basis for the formation of investment attractiveness at the micro and macro levels. The main indicators of the enterprises' financial security are studied as a basic prerequisite for ensuring investment attractiveness and competitiveness of both enterprises and the country as a whole. The trends of the main markers of the economic climate were analyzed and their impact on the main indicators of the Ukrainian enterprises activity was assessed. The dynamics of the main financial ratios of the activity financing structure of Ukrainian enterprises by types of economic activity were studied, taking into account their role in ensuring financial security. An indicative scale for the analysis of the structure of activity financing has been substantiated and a model for assessing the enterprises' financial security level has been developed. A zoning matrix of enterprises' investment attractiveness was developed, taking into account the relationship between financial security levels and profitability. As a result of the approbation of the developed methodological toolkit, the financial security level of Ukrainian enterprises by types of economic activity and the justified zoning of their investment attractiveness in the conditions of expected changes in the economic climate in Ukraine were determined.