Abstract

Traditional financial management modes include stock, fund and bank financial management. The coming of Internet financial management has exerted an unprecedented influence on the original financial management mode and changed the original financial market pattern. Various Internet financial products emerge in endlessly, bringing high returns to investors, but also bring various financial problems and risks. Internet financial products have certain requirements on Internet technology, so investors face more complex risks. This paper takes Internet financial products as the research object, mainly taking the balance of the treasure as an example, analyzes the main risks existing in current Internet financial products, and proposes specific preventive measures against these risks, so as to provide reference for the government, Internet financial industry, enterprises and investors.

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