Abstract
The article examines the specifics of ensuring effective financial performance of foreign economic activities of enterprises in the conditions of force majeure and dynamic changes in the business environment. It was determined that in the context of globalization and the instability of the world economic environment, modern enterprises face various challenges and threats, which include systemic economic crises, natural disasters, political and military conflicts, and other force majeure events. The key aspects of the influence of force majeure circumstances on the financial performance of business entities in the foreign economic sphere are considered. The functional strategies of risk management were analyzed and the measures that could be aimed at ensuring the stability of enterprises in crisis situations were determined. The role of financial planning, liquidity management and financial analysis in the conditions of unfavorable business conditions of enterprises is studied. The peculiarities of adaptation of the financial management of enterprises to changes in the external environment are determined, and the criteria of optimal strategies for ensuring the stability and efficiency of the economic activity of enterprises in conditions of force majeure are formulated. The objective need of business entities to provide tools to effectively manage financial performance in conditions of increasing uncertainty and risks on the international market has been proven. The impact of force majeure on international financial markets and their reaction to changes in the economic environment is studied. The impact of crisis situations on the financial aspects of enterprise activity is analyzed. The practical aspect of ensuring the ability of enterprises to successfully adapt their economic activities to force majeure circumstances and ensuring the stability of foreign economic activity is considered. The principles of risk management, which are key elements of a successful strategy and backup planning of enterprises, have been studied, on the basis of which the most effective approaches to managing financial performance in unstable conditions have been determined.
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