Abstract

The explosive rise of e-commerce has led to a paradigm shift in the retail industry globally. This study looks at the specific economic difficulties faced by traditional brick and mortar shops in and around Bengaluru, India, as they discuss the changed market environment with the growth of e-commerce companies. This research provides complete knowledge about the economic challenges faced by the brick-and-mortar stalls by analysing key factors such as changing consumer behaviour, changing market trends and the generally increasing operating costs of the metropolitan setting of Bengaluru. The study examines the impact of low pedestrian traffic, changes in pricing strategies and rising maintenance costs, highlighting the complexity of these issues in the Bengaluru retail environment. The report examines various strategies and corrective measures that can help brick and mortar shops survive and compete in the face of the increasing dominance of e-commerce. The report provides robust guidance for traditional traders who want to thrive in this changing economic environment and provides comprehensive information about the regional market dynamics of Bengaluru. This research provides useful information for company owners, legislators and other stakeholders who want to maintain the life of traditional retail in the digital age. This will deepen our understanding of the complex interactions between brick-and-mortar shops and e-commerce in Bengaluru.

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