FINANCIAL AND ECONOMIC PRINCIPLES FOR THE SURVIVAL OF A CRISIS-RIDDEN COMPANY IN A SOCIALLY RESPONSIBLE SYSTEM

Abstract

The enterprise with a strong survival potential that can react quickly and adequately to changes in the external and internal environment can survive, which is only possible with a well-developed crisis planning system in the enterprise, in today's economic environment. The cries or the threat of crises are a constant phenomenon in the life of the enterprise. The root cause, i.e. the potential for crises, is the gap between the production and consumption of goods. The essence of economic crisis is manifested in the overproduction of goods relative to the solvent aggregate demand, in violation of the conditions of reproduction of social capital, in mass bankruptcies of firms, growth of unemployment and other socio-economic shocks. Formation of anti-crisis program belongs to the most responsible and weighty questions, because it is a reasonable choice of anti-crisis measures provides the output of the enterprise from the state of crisis with the least losses in the shortest possible time.Anti-crisis program is a system of measures aimed at preventing or eliminating unfavorable events for business by using the full potential of modern management, development and implementation at the enterprise of a special program, which has a strategic character The enterprise should use in full all five types of resources: material, human, financial, informational, time. They must be continuously monitored. The survival potential of the enterprise as an open system whose preconditions for the successful functioning must be sought not within the enterprise itself but outside of it.