Film-Induced Tourism and Selling Storytelling in Destination Marketing

Abstract

Film-induced tourism is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program. This chapter presents the case study “A Lenda do Galo de Barcelos” as an example of a film and photographic record enhancing the tourist destination in northern Portugal (i.e., Barcelos). The film recovers the history, culture, photography, and images of one of the most important legends of Portuguese territory and representative of the popular culture of Barcelos. Film tourism is a useful tool for promoting and selling tourist destinations. It is also an important differentiating factor in the marketing of territories at the level of marketing of places. In an interdisciplinary perspective, this chapter presents inputs from tourism (film-induced tourism), marketing (tourism and territorial marketing), and local development.