Abstract

In this essay we analyze the figurations of the character of Pinocchio within the Italian song-writing imaginary, studying them from a morphological, transmedia and sociosemiotic point of view, and considering as an epistemological horizon his status as popular and replicating character. From the analysis of this models, it emerges how its nature as a hybrid puppet in transformation represents the narrative shred that guarantees the cohesion of a transmedia ecosystem that evolves into song along a plural path, which manifests itself through relational tensions, visual expansions, and bodily and figurative overlaps, which solicit visual and performative elements. In this way Italian song contributes to the portrait of the transmedia Pinocchio, feeding its ecosystem through new and unprecedented access points and views.

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