Abstract
Fashion pervades different instances of culture, ranging from clothes to language and behavior. In this paper, we analyze the occurrence of three fictive speech categories (PASCUAL, 2014) as storytelling strategies in sections of North American Vogue magazine. This paper aims at investigating through a mixed-method approach cognitive-functional categories of fictive speech acts based on a corpus analysis of a corpus with fashion texts. We collected 200 texts from Vogue magazine (printed edition) from 2015 to 2018. In a sample of 60 texts, sentential (SENT), intra-sentential (INTRA) and inter-sentential (INTER) fictive acts were manually identified and categorized in each text through tags. The quantitative analysis mapped the counts of each category per year and per text and the qualitative in-depth analysis investigates instances from each category and their interpretation in the light of Fashion and cognitive and corpus linguistics theories. The findings show that the occurrence of the categories of fictive speech acts varies per year with opposing trends, though they tend to co-occur in the same texts. Therefore, fictive speech acts function as recurrent discursive strategies to foster a conversational environment in texts from Vogue magazine.
Highlights
Fashion has grown over the years, being represented in several fields, such as marketing, art, media, literature, business
Fashion is not restricted to clothing; on the contrary, fashion includes the development of ways to dress, behave, act, in short, a way of living that follows certain trends established in this complex network of ideas and concepts
Despite the broad spectrum encompassed by fashion culture, and reflected in language, a choice was made to study the language of one of its most iconic symbols, Vogue magazine
Summary
Fashion has grown over the years, being represented in several fields, such as marketing, art, media, literature, business. The fashion industry includes everything from the so-called haute couture (high fashion), to the pret-a-porter (ready to wear), to everyday wear. Despite the broad spectrum encompassed by fashion culture, and reflected in language, a choice was made to study the language of one of its most iconic symbols, Vogue magazine. The present paper sets out to analyze sections of the Vogue magazine from a Cognitive perspective, aiming at identifying the most recurrent fictive speech categories, i.e. sentential, intra-sentential, and inter-sentential (PASCUAL, 2014), employed in the chosen texts. It is intended to verify the use, in context, of certain fictive speech strategies as central pillars to the anecdotal nature of the texts published in Vogue
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