Abstract
The use of FFmpeg technology, overcome the current media asset management of some defects, better play the role of media assets. In response to various types of video data, audio data, text, pictures, and other media digital data storage, inventory management, query, edit material transcoding, information dissemination, and equipment and fixed assets to conduct a comprehensive management. The results show that, based on the " technology " of mass media resources, is to promote the media industry is the motive power of development, any form of content are the media core assets. The media asset design, solve the media transmission and conversion, the ultimate guarantee of effective and complete data. Keywords Key words: media assets; FFmpeg; transcoding; digital storage
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