Abstract

The purpose of this paper is to investigate how environmental perceptions elicit different sets of emotions and these emotions in turn influence festival visitors’ post-visit evaluation. The present study study adopted the Mehrabian-Russell (M-R) model in environmental psychology in order to better explain how visitors react to the festival physical and social environment. Data were collected from festival goers using an onsite and post-visit survey in 2008 at three community-based festivals in Texas.

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