Abstract
The increase in number of tourists dominated by millenials that always wants to get attention on Instagram (instagrammable) or other social media, such as facebook, whatsapp, line, and twitter giving opportunities to community of Wanagiri Village for developing selfie tourism. Along with their creativity, community of Wanagiri Village carried out selfie tourism around Nature Tourism Park of Lake Buyan and Tamblingan, which increased disharmony between local people (in this case represented by desa adat) with local government. This research was conducted based on qualitative research with descriptive model, which the purposes are: 1) Knowing the development of selfie tourism in Wanagiri Village; 2) Examining the implementation of policies for selfie tourism in Wanagiri Village; 3) Knowing the implications of selfie tourism for local people in Wanagiri Village. The results showed three main things. First, selfie tourism in Wanagiri Village creates relation pattern between the desa adat Wanagiri, Bali Natural Resources Conservation Center, Buleleng Regency Tourism Office, and the investors. The relation pattern forms synergy that occurs between all of them through the beliefs and all parties to regulation, as happened in Balinese concept "Sagilik Saguluk Salunglung Sabayantaka". Second, there are job diversification. Last, public awareness of nature conservation can be maintained.
 Keywords: Selfie tourism, Wanagiri Village, Development policy
Highlights
The results showed three main things
Minat penelitian Sukma adalah community based tourism dan ecotourism
Summary
Swafoto (selfie) menurut kamus Oxford adalah sebuah foto diri yang diambil oleh dirinya sendiri, biasanya (typically) diambil dengan menggunakan smartphone atau webcam dan diunggah melalui media sosial (Pearce dan Moscardo, 2015). Pengertian tersebut tidak jauh berbeda dengan apa yang ditemukan dalam Kamus Besar Bahasa Indonesia tahun 2016 yang mendefinisikan swafoto (selfie) sebagai potret diri yang diambil sendiri dengan menggunakan kamera ponsel atau kamera digital, biasanya untuk diunggah ke media sosial. Sebuah gambar selfie akan mencari elemen landskap dan presentasi diri yang terbaik, agar foto tersebut disetujui (approved) oleh audience. Nilai mikro-selebritas berarti wisatawan dapat membangun kepercayaan diri dalam konteks sosial (social esteem) dengan cara membagikan konten yang layak (appropriate), melalui perhatian audiens (attention economy) dan ekspos publik (exposure). Ketiga nilai ini memberikan batasan normatif bagi orang – orang yang mengambil dan mengunggah foto selfie tersebut, sesuai dengan konsep panopticon (Foucault, 1975)
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