Abstract

Social media that is still loved by the public is Instagram. Of course, Instagram contains a lot of elements in each post, for example posting on Instagram regarding religious matters, namely posting Islamic quotes that contain posts about verses of the Koran (qur'anic quotes). One account that displays content that contains various kinds of quote content (qur'anic quotes, Islamic quotes), reminders, and Islamic stories is @kulometer_. Uniquely, each of his video quote content always uses a video background or background from a K-Pop artist named Jaemin, both in the content about ordinary quotes and quotes that contain verses from the Koran, hadith, or Islamic stories. This research is a descriptive research supported by Max Weber's theory of social action which is oriented towards the motives and goals of the perpetrators. So that in this study to answer the reasons why the actors use K-Pop artists; Jaemin in this content. this is done so that K-Popers are interested in seeing what messages are conveyed in it, especially when the content contains religious elements, such as quotes reminders to always remember their God.

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