Abstract
Bullwhip effect is the phenomenon in which information on demand is distorted while moving upstream along supply chain. This causes a variance of demand to be amplified. Generally, researches about the bullwhip effect are conducted in supply chain of goods industries, and not in that of service industries. To what extent is the bullwhip effect possible in service industries, especially in university governance? This research has been conducted to analyze whether the bullwhip effect may happen in university governance. This research has revealed that subject to a specific condition, a similar bullwhip effect phenomenon may happen in university governance. Keywords: bullwhip effect, special condition, university governance
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