Abstract
The representation of women in the technology sector, reported at 16.4% (Wise, 2020), necessitates investigation. How female university students’ perceptions of careers in technology formed can help understanding of the causes of female underrepresentation and suggest possible practice by careers professionals to help redress this imbalance. This research utilised purposive sampling to identify four information-rich participants (Palinkas et al., 2013) for semi-structured interviews, followed by thematic analysis via coding (King & Horrocks, 2010). Societal influences on students’ perceptions of technology careers, both prior to university and once employed in technology, emerged as significant factors.
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