Career Perception on Banking Industry among Management Undergraduates

Abstract

Career perception especially among management graduates is a vital phenomenon that is under exploration among academics. However, no previous research has been done on exploring this phenomenon in Sri Lankan context. Thus, addressing the knowledge gap in the literature, the main purpose of this study is to identify the significant factors determining career perception on banking industry among state university management undergraduates in Sri Lanka. Based on the extant literature four independent variables namely social status, physical working conditions, financial benefits, career growth were identified to address the research question of the study. The sample was derived from 152 third and final year management students from university of Ruhuna. Self-administered questionnaires were used to collect the necessary data. Multiple regression analysis was used to test the hypotheses. The study found that social status, physical working conditions, and financial benefits are significant factors explain the career perception on banking industry among respondents. These findings particularly would be beneficial to undergraduates and career counseling institutions as well as for the society at large.