Female Leadership Roles: Subjectivity and Self-Representation

Abstract

Abstract This article delves into the impact of digital activism on the leadership style of female-led non-governmental organisations operating under restricted access to opportunities. The focus is on Muslim sisterhood activism, examining the shift from offline to online activism led by the younger generation. The article analyses the barriers that have historically prevented Muslim sisterhood activists from playing leadership roles within the Muslim Brotherhood group and compares offline and online leadership roles using the case study of the Revolutionary Coalition for Egyptian Women from 2014 to 2023, with a focus on 2014. The study reveals that the younger generation of Muslim women has adopted a language that prioritises self-representation and body politics over religious discourse, indicating a heightened awareness of gender politics during the period between 2014 and 2023. To overcome state-imposed restrictions, the younger generation of the Muslim sisterhood has contradicted their well-established values on women’s roles and focused their political agendas on regaining popularity in Egyptian society. By exploring the impact of different political opportunities on women’s leadership roles through the political process paradigm, this article bridges a gap in the literature on resistant politics, feminism, leadership, and digital activism. The study shows that the younger generation of Muslim women is spearheading a strategic change in the resistant activist discourse, utilising the new digital space for activism to promote their cause.