Abstract
Contrary to the critical understanding of the cultural and/or creative industry that unduly emphasizes demoralized commercial activities of profit-maximizing, accompanied by the concomitant destruction of individual self-realization, the 21st century perception of the industry highlights its potentials for both creativity and more importantly, sustainability. The global success of Korean pop music (K-pop) unlocks a new possibility for the creative industry in a postcolonial country, with a newly constructed value chain that strategically allows female empowerment through radical empathy, a concept that bridges social empathy among formerly oppressed groups with their new political opportunities of political struggles. Based on survey data and structural equation modeling, this paper empirically corroborates a theorized conceptual link between participation in the K-pop industry and the resulting radical empathy among female fans toward industrial sustainability.
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