FEATURES OF VALUE ORIENTATIONS OF BANKING EMPLOYEES DEPENDING ON THEIR GENDER DIFFERENCES

Abstract

This study provides a comparative analysis of differences in value preferences between bank employees in the context of labor economics. The subject of the research is to define the peculiarities of gender value orientations between bank workers who experience emotional burnout. The paper gives a brief overview of the main approaches to the problem of value orientation and emotional burnout in professional activity. The authors reveal the psychological nature of this relationship and its impact on labor efficiency. Empirical basis of the study involves 55 men and women, aged 34 to 53 (27 men and 28 women). Mathematical processing of the research results was carried out by the STATISTIC program. Test results of the study showed the differences in the significance of the values such as “freedom”, “family”, “love”, “interesting work”, “financial stability” (12 values in total) between male and female bank employees in the Altai Region. The indices of value divergence and availability were determined for each respondent. The integral indicator of emotional burnout, as well as indicators “emotional exhaustion”, “depersonalization” and “reduction of personal achievements’ scales were determined. Significant differences were found between men and women due to integral indicator of emotional burnout and “emotional exhaustion” scale. Ways to prevent emotional burnout of bank employees were highlighted, including the modern value orientations, of men and women.