Features of the formation of the strategy for positioning of agricultural enterprises

Abstract

The article is devoted to the study of the peculiarities of the formation of the strategy for positioning of agricultural enterprises. The interpretation of the concepts of "strategy", "positioning strategy" and the cycle of strategic formation of competitive advantages of an agro-industrial enterprise are studied. The main principles that can be taken into account in the process of forming the strategy for positioning agricultural enterprises are highlighted. The study emphasizes the importance of studying and implementing effective positioning strategies to ensure the stability and competitiveness of an enterprise in the market. In the context of modern challenges and trends in the development of the agro-industrial sector, the authors consider the key aspects that determine the effectiveness of the positioning of enterprises in a competitive environment. Factors such as technological level of production, compliance with quality standards, logistics infrastructure, as well as the influence of economic and political conditions on the formation of the strategy for positioning of agricultural enterprises are analyzed. The authors highlight the need for an in-depth analysis of internal and external factors affecting the activities of agricultural enterprises and consider the importance of effective communication to achieve unique value to consumers. The study examines legislative initiatives aimed at simplifying the change in the target designation of land plots in order to attract investments for the reconstruction of Ukraine. The authors consider how military events affect strategic management in agricultural sector and change approaches to business. The work aims to reveal current challenges and opportunities for agricultural enterprises during the military conflict and provides practical recommendations for effective management in conditions of instability. It is noted that the implementation of digital technologies and innovations plays a key role in the formation of a successful positioning strategy, ensuring the effective use of resources and increase in competitiveness in the market. The paper also examines the prospects and challenges facing agricultural enterprises in the context of forming a positioning strategy in modern conditions. The study indicates that the use of digital technologies is becoming a strategic direction for the development of the Ukrainian agro-industrial complex in the conditions of modern technological progress