FEATURES OF THE FORMATION OF CHANNELS IN THE LOGISTICS AND DISTRIBUTION SYSTEM

Abstract

The processes of globalization in the global economy are increasing their presence in all spheres of the social production, including the sphere of circulation. Practice shows that the organization of the distribution system is characterized by the presence of many participants in supply chains, a variety of conditions and forms of goods movement. In turn, this requires the integration and consolidation of the participants in the supply chain based on the concept of logistics. Characteristic of the formation of logistics channels is connected, first of all, with the difference in the essence of the context of:channels of distribution and logistics channel. The fundamental difference is that the logistics channel includes all participants in the process of goods movement, from the extraction of raw materials to distribution of finished products , while the distribution channel , applies only to the final stage of the process of product distribution. Now replace the traditional channels of distribution are coming modern sale channels, using different forms of remote commerce and vertical marketing systems . When designing the system of distribution of goods in the first place put forward a decision on the structure of the system, ie the number of channels and their level is further defined the specific composition of the channels. At the design stage of the distribution system it is rather about the choice of distribution channels . In turn, the logistics channel directly affects the speed , time, traffic efficiency of movement and safety of the material flow as well as its information and financial support. In designing the distribution system than indirect distribution channels should be used straight channels with the use of various forms of remote commerce. DOI: http://dx.doi.org/10.12731/2227-930X-2013-1-1