FEATURES OF THE COMPETITION IN THE MARKET OF MOTOR TRANSPORT SERVICES

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The role of road transport in the transport system of the country and its tasks in solving socio-economic problems facing Ukraine are shown. It is noted that many problems of development of market relations, emergence and development of competitiveness are solved by scientists at the level of the state, the branch, the enterprise. However, some aspects of this problem require further study, especially at the level of certain market types. Particular conditions for the market functioning are given. Definitions of the concept of the market from various positions are offered: sellers and consumers, consumers, the economic theory. Brief characteristics of different types of market are given, allocated according to the factors: territorial, number of subjects, interest of consumers to service, types of consumers, objects of the market. The general features of the market of motor transport services with other branch markets are established, its features are highlighted. The components of the market of motor transport services are determined: objects, market subjects, subject of competition, criteria of competitiveness. As the main objects of allocation of freight transport segments are marked by the following factors: branches for which transportation is carried out; frequency of provision; territorial boundaries; forms of organization, type of cargo and scale of transportation. As part of passenger traffic, segments are distinguished by the following characteristics: type of rolling stock (bus, car, service, taxi, rolling stock), territorial boundaries; appointments (excursion, tourist, office, school shift, special); forms of organization; scale of traffic (single, mass). The types of market participants (sellers, buyers, intermediaries) are defined by field of activity, their characteristics are given. Their types, motives of behavior are revealed.