Abstract
Тhe article considers the importance of rhetoric as the art of using a living word for effective and efficient communication. The laws of rhetoric under consideration make it possible to determine the path of students to rhetorical success. The peculiarities of teaching undergraduates rhetoric at a higher educational institution is their comprehension of the art of the word, regardless of the direction of training and the construction of the educational process, taking into account these circumstances, in accordance with the methodological and didactic principles of teaching in preschool education.
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