FEATURES OF SOCIO-CULTURAL ANALYSIS OF THE PHENOMENON OF MULTIMEDIA IN THE MODERN INFORMATION SPACE

Abstract

The article examines the socio-cultural aspects of multimedia development, gives a general idea of various information products and means of their development, the use of multimedia technologies in many fields of activity, reveals their essence and internal content. They are considered as a complex, open and flexible system with its own specific aspects that determine the specifics of the multimedia phenomenon in culture, and internal and external system-forming factors that determine its self-regulation, isolation and development, attempts are made to pay attention to its applied significance. Consideration of the specifics of multimedia culture is carried out through the interaction of complex systems with the fruits of complex, human creative possibilities, such as culture, art, in which there is a special product of society and spiritual being. The paper reflects the necessity and possibility of optimizing the multimedia system, which is beginning to take its special place in cultural and social life. According to the results of the study, it is concluded that multimedia is not just a product of the technological revolution, but a new form of artistic creativity that acts as a digital expression of ideas that have existed in countless forms of art and activity for thousands of years.