Abstract
Purpose of the study is to find out the features of the origins, historical evolution of modern trends in the development of infotinment. Analyze literature and sources related to the emergence of the concept of infotehnament. Analyze the classification of infotment techniques and identify the external and internal links between them. Explore the use of infotehnology techniques, and to describe the prospects for their development on Ukrainian television. Research methodology. The proposed publication implies the use of a specific set of research methods. The bibliographic descriptive method made it possible to understand how infotehnum is an investigated and actual phenomenon of the present. The method of observation made it possible to identify the preconditions for the emergence of infotment and the process of its formation and development. Using the analytical method, the characteristics of the modern stage of the functioning of the informational and journalistic segment on the Ukrainian television are highlighted. Scientific novelty the obtained results is that for the first time the details of the implementation of infotehnation on the modern Ukrainian informational and journalistic television have been analyzed in detail, the structure analysis of signs, manifestations and techniques of infotehnum has been carried out, the process of transformation of the information-analytical segment of TV into informational and journalistic is theoretically substantiated. Conclusions. In the course of the study, there were identified causes that contributed to the emergence and development of features of infotment techniques. On the basis of consideration of historiography and source base, it was found that the problem of infotment in Ukraine is poorly understood and has not yet been fully addressed. Analysis of this topic makes it possible to argue that infotehnament - a way to feed news in an entertaining form, which is achieved through various techniques. This aspect is useful for every journalist, since the use of special technologies makes it possible to influence not the mind but the emotional state of the viewer.
Highlights
Наталія Цімох, ORCID: https://orcid.org/0000-0002-6147-3341 доцент кафедри тележурналістики та майстерності актора, Анастасія Сорока, ORCID: https://orcid.org/0000-0001-9883-1686 магістрант кафедри тележурналістики та майстерності актора, ОСОБЛИВОСТІ ПРИЙОМІВ ІНФОТЕЙНМЕНТУ
Наталія Цімох, ORCID: https://orcid.org/0000-0002-6147-3341 доцент кафедри тележурналістики та майстерності актора, Київський національний університет культури і мистецтв, заслужений працівник культури України, Київ, Україна e-mail: tsimoh.n@gmail.com
Анастасія Сорока, ORCID: https://orcid.org/0000-0001-9883-1686 магістрант кафедри тележурналістики та майстерності актора, Київський національний університет культури і мистецтв, Київ, Україна e-mail: belobokaa19@gmail.com
Summary
Наталія Цімох, ORCID: https://orcid.org/0000-0002-6147-3341 доцент кафедри тележурналістики та майстерності актора, Анастасія Сорока, ORCID: https://orcid.org/0000-0001-9883-1686 магістрант кафедри тележурналістики та майстерності актора, ОСОБЛИВОСТІ ПРИЙОМІВ ІНФОТЕЙНМЕНТУ. В процесі дослідження було виявлено причини, які сприяли появі та становленню особливостей прийомів інфотейнменту. Аналіз даної теми дає можливість стверджувати, що інфотейнмент – спосіб подачі новин в розважальній формі, який досягається за допомогою різних прийомів.
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