FEATURES OF PRICING OF AMBER PRODUCTS IN MODERN CONDITIONS

Abstract

The purpose of the scientific article is to identify the pricing patterns of raw amber and amber products in modern conditions based on market analysis and interpretation of information in terms of decorative and consumer properties, technological processes of processing. Methodology. The methodological basis of the research is based on general and special methods of scientific cognition. The study uses general scientific and special research methods: analytical, dialectical, comparative legal, systemic and structural, comparative and evaluative, gemological and economic. The main part of the work is based on the practical results of previous research and expert assessments. The scientific novelty lies in the identification of natural relationships between the weight of products and their cost, between the weight of raw materials intended for the manufacture of a given product and the cost of raw materials. This is used to distinguish the market value, the commercial or marketing value and the forecast value, which reflects real prices, and is used to draw up business plans and expert reports. Results. It is proved that the modern amber market is characterised by the widespread use of Internet resources for the sale of goods, promotion of online sites and shops. It is argued that prices in price lists and on websites of mining, processing and trading companies require systematic analysis in order to understand their formation for amber and amber products. The article reveals natural relationships in pricing of raw amber and amber products in modern conditions based on market analysis (the results are visualized in the form of graphs and illustrated with examples) and interpretation of information, taking into account decorative and consumer properties, technological processes of processing. The author proposes a procedure for determining the market, commercial and forecast value, which consists of the following steps: studying the consumer properties (colour, weight, size, inclusions and cracks, transparency, processing quality, cost); filling the database with information based on the results of the research; using an SQL program to process the results and calculate the cost of raw materials for a sample, the cost of raw materials per gram, and determining the weight of raw materials for the manufacture of a given product. The visualized results of this scientific research are of particular importance in connection with the requirements of the legislation of Ukraine on forensic examination, which defines the principles on which forensic activities are carried out, including the objectivity and completeness of the study