Features of implementation of catering enterprises strategies in modern conditions (on the example of Russian largest cities)

Abstract

The article is devoted to the study of catering enterprises strategy implementation in the conditions of economic crisis situations of 2020–2022. In particular, the article highlights the foreign scientists’ points of view regarding the definition of the “strategy implementation” concept, and the process approach to the definition is provided as a fundamental one. The scientific novelty lies in the fact that on the basis of the study key catering market trends for the period 2020–2022 were identified. The following main statistical indicators were used: the turnover of catering in the Russian entities and per capita, the number of places in catering enterprises and the availability of catering enterprises per 1,000 population. It was concluded that apart from the ongoing post-coronavirus trends, such as ensuring a high level of quality and safety of manufactured products, changing the supply chains, delivery of finished goods and takeaway format, in modern conditions, consumers are becoming more economical and rational in their expenses and are trying to optimise their budget. In 2022 and 2023, the following trends remain: establishment of interaction between catering enterprises and consumers, personalisation of clients, support of positive “word of mouth” and establishment of partnerships with local suppliers of products and ingredients to ensure supply stability. An assessment of catering enterprises strategy implementation with consideration to the influence of the identified trends is emphasised as a direction for further research.