Abstract
Culture as a means of consolidation of the nation and a method of forming the world outlook in the current conditions of development of Ukrainian society, unfortunately, does not correspond to the socio-political changes in the country and world development trends due to a number of different circumstances. Therefore, it needs some modernization and reform. The purpose of the article is to analyze the specifics of functioning and to identify problems of development of the field of culture and art as well as to outline directions of their solution. The results of the study of the functioning of culture and art sphere are presented. The problems of this industry development over the last ten years are identified. Among the most important are the following: reduction of the role of culture and art in people’s lives; low level of budget support; moral aging of the material and technical base of cultural institutions; inefficient management of cultural institutions; low material remuneration of cultural workers and low social prestige of their work. The peculiarities of functioning of the sphere of culture and art are revealed. The peculiarities of the industry are revealed as following: some institutions are focused both on cultural services and on the development of culture and human beings (creation of conditions for creativity); institutions perform the state function of creating, preserving, collecting and studying the cultural heritage of funds and works of art, although this function is not directly related to the specific consumer; it is difficult to unambiguously measure the end results of cultural and artistic activity, which are expressed mainly in the delayed social effect and are manifested in the increase of intellectual potential, changes in values and norms of human behavior, etc. Emphasis is placed on the challenges of further development caused by the ongoing reforms. The directions of solving the problems are outlined regarding the improvement of regulatory support and mechanisms for attracting additional financial resources, etc.
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