Abstract
Scientists from all over the world recognize that saving energy in households is currently a very relevant topic. Energy resources are a very important factor for each country's economic vitality. Not only the country's replenishment in energy resources is important, but also the reduction of energy consumption volume. The Objective of the study: to assess the energy savings in households potential, applying the measures aimed at the behavior change of the population through energy-saving direction. Methodology: yhe impact of behavior change of the population measures is assessed according to the criteria of efficiency and effectiveness. In order to assess the potential for energy savings in households, the following methods, such as an experiment, the control group formation scenario, household questionnaire, were used. The questionnaire was designed to supplement the experiment, in order to gain deeper knowledge of the household, to obtain more detailed information about the nature of the behavior, to identify barriers to behavior change, and to select a control group of households to carry out the experiment. Data, results and main contribution of the paper: research shows that people's behavior related to energy saving is influenced by a number of macro-level and micro-level factors. In the article, the assumptions of the changing behavior of population are analyzed and the specific measures aimed at the behavior changes of the population selection and implementation impact assessment.
Highlights
Energy saving in households is recognized by various researchers as a very important and significant research subject
The bodies of research on behavioral economics for energy saving in households play an important role in the development of world's economic sciences
Despite extensive research in this area, there is a lack of a unified methodology for evaluation based on the energy-saving potential in households which can be adapted to each particular country
Summary
Energy saving in households is recognized by various researchers as a very important and significant research subject. The bodies of research on behavioral economics for energy saving in households play an important role in the development of world's economic sciences. Energy saving in households can be realized in two directions: by changing the behavior and introducing product innovations A significant part of the studies was seeking to reveal the impact of information and different kind of feedback on energy-saving behavior Despite extensive research in this area, there is a lack of a unified methodology for evaluation based on the energy-saving potential in households which can be adapted to each particular country
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