FEATURES OF DEVELOPMENT OF TOURISM OF TERNOPIL REGION

Abstract

The article covers the main components of the development of the tourism industry in the region. The main issues related to the formation of the statistical base of the research are considered. A characteristic feature of this is the reflection of the objective reality of the state of tourism statistics in Ukraine. The concept of "visitor", "tourist", "one day visitor" and means of calculating their number are considered. It is found that the calculation of income from tourism is very difficult, since tourism in the real sector of the economy, involves many related spheres. In Ternopil region there are all available objective and subjective factors for the further development of the tourism industry. The activity of subjects providing tourism activity from the beginning of 1991 and till 2017 is analyzed. The author for the first time allocated six stages (stages) of their formation during the formation of tourist enterprises. For each stage, an expanded description of the factors influencing them is given. The place of the tourist sector of Ternopil region in Ukraine according to the number of tourists providing services was established. The main indicators of financial and economic activity of the tourist sphere of Ternopil region are considered.In the structure of expenditures of tourists involved in the production of tourist services in the Ternopil region in 2017 (legal entities-tour operators), the cost of accommodation and accommodation prevails: in hotels and similar means of placement 216.6 thousand UAH, or 38.3%, on the second on food 202.4 thousand UAH. and 35.9%, in the third on transport service 123.7 thousand UAH. and 21.9% respectively.During 2017 4812 vouchers worth 76145.8 thousand UAH were sold. (in 2016 - 3933 trips worth 52494,2 thousand UAH). The services of tourist enterprises in 2017 reduced 9,6 thousand people (in 2016 - 7,5 thousand people).The number of citizens of the oblast who traveled abroad, as compared with 2016, increased by 34.4% and amounted to 7.5 thousand people, the bulk of them (99.5%) went on vacation. Among citizens of the oblast who traveled abroad, 1108 people (14.7%) were 0-17 years old.The inhabitants of our region have visited fifty countries of the world. The most popular destinations for the population were Turkey (2731), Egypt (2467), Bulgaria (392) people. Domestic tourism covered 2,0 thousand people, or 21,3% of the total number of tourists (in 2016 - 1,9 thousand people, or 25,7%). The number of children under the age of 0017 traveling within Ukraine amounted to 718 people (in 2016 - 720 people).Consequently, it follows from the analysis that tourism in the Ternopil region has all the potential to become an important source of funds for the region, expansion of the employment of local population, improvement of the level of service and improvement of infrastructure. However, a number of problems that hinder the development of tourism in the region remain unsolved.