Features of Culturalaesthetic Narratives of Chinese Hieroglyphics Animations

Abstract

The purpose of the article is to identify the cultural and aesthetic narratives of animated Chinese characters and determine the directions of their development, as well as to identify the specifics of research on this topic and their integration into the global scientific context. The research methodology is determined by the specifics of the visual component and technological features of hieroglyphic animation works and is based on the application of the comparative and analytical method in combination with descriptive and formal analysis techniques. An important role in this work is given to the analysis and systematisation of scientific literature. The scientific novelty is determined by the analysis of the animated hieroglyph by studying a significant number of works in this area and by considering the Chinese scientific literature in comparison with the world literature in the field of kinetic typography. Conclusions. The Chinese character, as an important symbol of culture, is endowed with a wealth of connotations that allow for a sophisticated interpretation of their meaning and evolution with the help of the latest technologies. Therefore, in the practice of designers, the philosophy of hieroglyphic writing is transferred to digital media. The evolution of the hieroglyph can be traced in modern animation, especially in the creation of educational animation materials. Animation adds a time dimension to a static image and is presented in the form of a certain story, a narrative. It has been found that the creative searches of designers in this field are closely related to the poetry and polysemantics of the Chinese language and are directed to the depths of its history. In addition, some works of Chinese classical animation are closely related to the presence of hieroglyphic forms in animated narratives. The results of the study show that in the theoretical works of Chinese scholars, attention is focused on the preservation and promotion of Chinese culture, including in educational practice. There is also a concentration of technological research.