FEATURES OF CONDUCTING PRESENTATIONS IN INTERCULTURAL COMMUNICATION CONDITIONS

Abstract

The article is devoted to the analysis of the peculiarities of the development of communicative competence and intercultural abilities and skills of students of higher educational institutions of Ukraine in the conditions of international academic mobility and cross-cultural communication. Emphasis is placed on the need to introduce intercultural communication courses in the curriculum at the tertiary level in Ukraine, in particular, on the peculiarities of conducting presentations using modern multimedia tools. The urgency of this issue is due to the need for Ukrainian students to be aware of the values, traditions and norms of verbal and nonverbal cross-cultural communication in order to be successful in their academic and professional environment. The aim of the article was to highlight the specifics of intercultural aspects in the classroom using modern multimedia technologies. In our research we used interdisciplinary approaches, as well as theoretical and empirical methods: observation and generalization, and methods of deduction and systematization. Modern students represent a generation characterized by openness to the outside world and academic mobility. This means that awareness of differences in cultural norms, values, attitudes to the environment is absolutely necessary for effective interpersonal and cultural communication. Graduates of Ukrainian technical universities who have such skills will be especially valuable, as they will be able to use effective communication tools to present products created by Ukrainian companies and make them useful in foreign countries and vice versa. It is necessary to teach future professionals to use information technology in planning, organizing, editing materials for presentations of new products and especially when conducting them for different cultures.