Features of application of knowledge management to ensure competitiveness of the enterprise

Abstract

Introduction. Today, in the era of intellectualization of the economy, knowledge is one of the most important assets and factors that forms the value of the organization. In this case, the main thing is not the creation of knowledge, but its productive use. Today, no one doubts that the future of a company depends on its ability to manage knowledge. Therefore, domestic enterprises (both private and public) need to implement a knowledge management system, learn to effectively manage knowledge and use it productively. The purpose of the paper is to study the main problems of knowledge management in modern organizations, provide recommendations for the development of effective knowledge management technology, quantitative assessment of the level of knowledge in the enterprise and knowledge management strategies. Results. In today's conditions, knowledge management in the enterprise is accompanied by a number of problems. To decide some of them, the authors proposed a knowledge management technology, which is based on improving the level of knowledge and business qualities of managers through the introduction of an appropriate bonus system. In order to determine the level of knowledge of managers, it is proposed to use specific indicators. In knowledge management, the use of the following strategies is recommended: knowledge formation, knowledge exchange, intellectual capital management and business knowledge strategy. At the enterprise it can be implemented both separately and simultaneously by introducing information systems, staff development, creation of intellectual capital, etc. Conclusion. The proposed recommendations on knowledge management technology and indicators for quantifying the knowledge of managers will allow us to determine the required number of managers, the size of their salaries and bonuses, as well as calculate the effect and effectiveness of their management activities. Based on this, the company will be able to increase the level of knowledge of its employees and operate more successfully. The implementation of the knowledge management strategies proposed by the authors will help the company achieve its goals in the field of knowledge management and ensure its competitiveness.