Abstract
One of every six adult Americans—25,000,000—is afraid to fly. These people make two-thirds fewer trips on commercial aircraft than those who are not afraid. The 1978 impact on the U. S. air travel industry is estimated to be a $1.6 billion revenue loss and a 9% reduction in air travel. These are the conclusions drawnfromfive surveys conducted between 1976 and 1979 to measure how fear of flying affects the air travel industry.
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