Abstract
The article is devoted to the folkloristic consideration of the interdependent photographic, relic and narrative mediums, which in their existence are organically connected with oral history, family and clan stereotyped stories and various syntagmatically stable motifs of traditional folklore, including“magic” and fairy tale folklore. Based on the analysis of modern field material, it is argued that the statements recorded in the process of looking at photographs, relics and the corresponding commentary according to the cultural discourse and situational context are an ideal object of functional-pragmatic research relevant for modern folkloristics. During the joint viewing of photographs (usually with comments of the “knowers” addressed to the “questioner”) by representatives of different generations of a family and clan group, the history of the clan, intra-family knowledge (including about deceased ancestors), interrelated cultural, social and moral scenarios, certain motifs, plots and types of narratives, as well as the practices of seeing (as a socio-cultural action) and the corresponding narrativization associated with the ideology of visual and narrative are transmitted from the adults to the younger ones. As a result, not only identity formation, “initiation”, and socialization of the younger members of the family-clan group take place, but also the construction and maintenance of a vernacular ontology.
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