Fast and furious: how the open vs closed dilemma affects the technology diffusion dynamic

Abstract

PurposeThe purpose of this paper is to propose a comprehensive theoretical framework to explain the different diffusion dynamics of a technology realized under an open source (OS) regime vs a technology realized under a closed-proprietary (CP) regime.Design/methodology/approachFollowing a systematic combining approach, theoretical predictions derived from literature on diffusion of innovation and on open innovation were matched with empirical observations derived from a case study of two mobile operation systems, which were released under different technological regimes.FindingsThis paper proposes a theoretical framework and a set of original theoretical propositions that can help to explain the differences in the diffusion dynamics of technologies that are released under different regimes (i.e. CP vs OS).Research limitations/implicationsThis paper provides managers a better understanding of the diffusion dynamics of technologies released according to an open innovation strategy. In addition, the empirical case study improves the understanding of an important industry (the MOS industry) that has not been fully investigated from the innovation diffusion perspective. Nevertheless, the efficacy and generalizability of the theoretical framework proposed in this paper require future empirical tests.Originality/valueThis paper makes an original contribution to the open innovation and innovation diffusion literature by linking, in a conceptual model, three antecedents of the diffusion of a new technology that previous literature has considered only separately: the regime under which the technology is released (OS vs CP), the contingencies related to the characteristics of the technology and to the network of its adopters, and the resulting barriers to adoption.