Abstract
Introduction. The relevance of the study is due to the need to select management tools for the formation of environmentally conscious consumption of the fashion industry products, which is developing dynamically and rapidly, which will contribute to the preservation of the resource potential of not only the country but also the planet as a whole. Purpose and methods. The purpose of the article is to substantiate the role and importance of eco-products, conscious consumption, and management in the context of the fashion industry’s sustainable development. The methodological basis of the study is an interdisciplinary approach to the consideration of the problem of managing the conscious consumption of eco-fashion products when its economic, environmental, technical, organizational, social, psychological, and physiological functions are realized in the relationship. Results. Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing have been identified. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment, is substantiated. The theoretical bases of sustainable development and progress of the Ukrainian fashion industry on the example of formation and promotion of Ukrainian designers’ fashion brands are considered. Conclusions. As a result of the conducted study, the main motives for creating eco-products in the fashion industry, as well as the main environmental concepts, are outlined. The importance of choosing optimal tools and management strategies aimed at greening the production of eco-products was determined by the fashion industry enterprises. The scientific novelty of the study consists in the interdisciplinary deepening of the theoretical provisions of production management and conscious consumption of the fashion industry eco-products in the conditions of greening the public space.
Highlights
The relevance of the study is due to the need to select management tools for the formation of environmentally conscious consumption of the fashion industry products, which is developing dynamically and rapidly, which will contribute to the preservation of the resource potential of the country and the planet as a whole
The process of the fashion industry functioning as a complex multicomponent activity aimed at disseminating fashion standards in society, as well as the creation, manufacture, distribution, and consumption of fashion product as a result of this activity
In the context of the fashion industry sustainable development, moral attitudes and ethical principles are visually transmitted through the manifestations of fashion in images, symbols, things, behavior, and in production and fashion business, the preservation of the biological environment, spiritual, cultural identity, which together forms the environmental friendliness of culture – the heritage of mankind
Summary
The relevance of the study is due to the need to select management tools for the formation of environmentally conscious consumption of the fashion industry products, which is developing dynamically and rapidly, which will contribute to the preservation of the resource potential of the country and the planet as a whole. The purpose of the article is to substantiate the role and importance of eco-products, conscious consumption, and management in the context of the fashion industry’s sustainable development. The methodological basis of the study is an interdisciplinary approach to the consideration of the problem of managing the conscious consumption of eco-fashion products when its economic, environmental, technical, organizational, social, psychological, and physiological functions are realized in the relationship. Achieving the main tasks of sustainable development requires ensuring the state's presence in the information space, broadcasting national initiatives and decisions, improving the state's competitiveness in the world and trust in it, increasing investment. The implementation of these tasks is carried out through soft power. Fashion is the principal sphere of the creative industry, one of the promising areas of economic growth and innovative development of the country in the national economic development context
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