Abstract
The national market demand for Kopyor coconut is increasing. However, this increase in demand is not matched with sufficient supply. This study aims to determine and describe the farmers’ motivation in producing Kopyor coconut in Ngagel Village, Pati Regency. The research method used is descriptive. 40 respondents were interviewed using semi-structured questionnaires. Likert scale and Rank Spearman were used to analyse the data. The findings of the study show that the farmers’ motivations to produce Kopyor coconut are in medium score which mainly focus on fulfilling physiologic needs. The farmers’ motivation to produce Kopyor coconut should be supported and increased as this agriculture product has potency for supporting the farmers economics.
Highlights
Indonesia has the potential to develop the plantation commodities such as cocoa, rubber, palm, coffee, sago, tea and coconut [1]
In some areas of Indonesia, this product is developed as potential commodity
This study aims to analyse the motivation of farmers to produce Kopyor in Ngagel Village, of the Pati Regency
Summary
Indonesia has the potential to develop the plantation commodities such as cocoa, rubber, palm, coffee, sago, tea and coconut [1]. The role of the agriculture, including plantation, sector to Indonesia GDP is big about 10%. In the current Covid-19 pandemic condition this sector has strategically contributed to the country’s economy through the export of plantation products[2]. Coconut can be processed into many kinds of products. People use coconut milk and meat for many processed food, besides drinking the coconut water [3]. In some areas of Indonesia, this product is developed as potential commodity.
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