Abstract
This study was conducted to identify farmers’ intentions towards planting vanilla in agricultural production in Kelantan. Farmers has lack of acceptance, awareness, and knowledge about the benefits of planting vanilla in agricultural production in Kelantan. The main issues that arise in agricultural sector are climate change, disease and illness, and low agricultural production. This research consist of 150 farmer has respondents in Kelantan, by using non – probability sampling method. Furthrmore purposive sampling method was used in this study, which is the distribution of survey questions through “Google Forms” among farmers in Kelantan by applying the Theory of Planned Behaviour (TPB). The findings of this research result shows a high level of farmers’ intention towards vanilla cultivation in production. Hence the agricultural production of vanilla will be a milestone among the farmers in Kelantan to meet local demands. Lastly, to ensure crops are environmental friendly which give impact socially,economically and governance.
Published Version
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