Abstract
The present paper aimed to explore the farmer's perception regarding on-farm water conservation in Punjab agriculture and outline the critical factors affecting the knowledge and adoption of on-farm water conservation techniques. The study was conducted in Moga, Rupnagar and Sri Muktsar Sahib districts selected randomly representing three agro-climatic zones of Punjab. The study revealed that most of the respondents were literate with farming experience of more than 15 years. The regression analysis applied on the knowledge index, and adoption index concluded that by enhancing the education level, mass media exposure, extension contacts, participation in extension activities, and farming experience, the knowledge level regarding the new technologies may improve, resulted in the effective adoption of that particular technology. It will also help to reduce future constraints in the adoption of the technologies and for increasing the income level of the farmers by decreasing the cost of production.
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