Abstract

Abstract: Farmers Web Market represents a transformative approach to the fresh food supply chain, aiming to establish a direct connection between farmers and consumers. Traditional food supply chains often involve multiple intermediaries, leading to increased costs, delays, and a loss of product freshness and quality. In contrast, harnesses the power of technology to streamline the process, enabling farmers to connect directly with consumers, thereby ensuring the availability of high-quality, locally sourced fresh food products. The platform serves as a comprehensive marketplace, providing farmers with a digital platform to showcase their produce and enabling consumers to access a diverse range of fresh food items. Through detailed farmer profiles and product listings, consumers gain insights into the origin, farming practices, certifications, and sustainability initiatives associated with each product, fostering trust and transparency in the supply chain. Farmers have the opportunity to create personalized profiles, where they can showcase their farming practices, certifications, and commitment to sustainability. This transparency allows consumers to make informed decisions about their purchases and supports farmers in building direct relationships with their customers . The platform offers consumers an intuitive interface to browse, search, and filter products based on various criteria such as type, origin, farming practices, and price. Consumers can explore detailed product information, including nutritional values, farming methods, and environmental impact, empowering them to make conscious purchasing decisions. It facilitates direct transactions between farmers and consumers, eliminating the need for intermediaries and ensuring fair prices for both parties. By cutting out unnecessary middlemen, farmers can receive better returns for their produce, while consumers benefit from competitive prices and access to fresher products.

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