Fanfiction: When Copyright Violation Benefits Brands

Shelf perception is vital for both manufacturers and retailers, as they attempt to satisfy consumer needs and to optimize their profits. On the other hand, consumers have to deal with a vast number of products offered in a modern supermarket and might be confronted with difficulties accomplishing their choice of products. This paper focuses on customer perspective and aims to gain further insights and a profound understanding of on-shelf merchandising, espe-cially visual attention, visual perceptions, and purchase intention of products positioned on the supermarket shelves. After providing an overview of the extant literature, this article reports on four empirical studies: a lab study using a stationary eye tracker, a lab study and field studies in supermarkets of two different retail chains, all using a mobile eye tracker. The research agenda deals with perceptions of horizontal and vertical shelf positions, the “eye level is buy level” theory, and the number of shelf facings. We also consider the impact of walking direction on shelf perception. The combination of different research settings and different measurement instruments corroborates the external and internal validity of the findings, which are relevant for theory and practice.

Objective: This study aims to examine the influence of branded content on Instagram on consumer purchase intention in local clothing brands, with a specific focus on the mediating role of brand loyalty. By understanding this relationship, the research provides insights into how businesses can optimize their digital marketing strategies to drive customer engagement and sales. Research Design & Methods: A quantitative approach was employed, collecting survey data from 230 respondents who are active Instagram users residing in East Java and who actively engage with local clothing brands on the platform. Statistical analysis was conducted using SPSS to test the relationships between branded content, brand loyalty, and purchase intention, ensuring data validity and reliability. Findings: The results indicate that branded content on Instagram positively influences brand loyalty. Brand loyalty significantly enhances consumer purchase intention. Engagement with branded content strengthens emotional connections with the brand, leading to higher purchase likelihood. Implications and Recommendations: Local clothing brands should invest in high-quality branded content and leverage interactive features like Instagram Stories, Reels, and influencer collaborations to strengthen consumer connections and boost brand loyalty. Continuously tracking consumer responses will help refine content marketing strategies for optimal engagement and impact. Contribution & Value Added: This study provides empirical evidence on the role of Instagram-branded content in shaping consumer behavior. It highlights the importance of brand loyalty as a key driver of purchase intention, offering actionable insights for marketers looking to strengthen their brand presence in the digital landscape.

Feeling lucky: How framing the target product as a free gift enhances purchase intention

The advancement of the digital era has significantly transformed consumer behavior in purchasing decisions, including in the creative industry such as the gift bouquet business. This aims of this study for analyze the influence of content marketing and word of mouth on consumer purchase intention at Beownice Buket Solo. This study employed a quantitative approach using a survey method, with data collected through an online questionnaire distributed via Google Forms. The instrument was administered to 73 respondents who had prior experience purchasing Beownice Buket Solo's products. Data analysis in this study was conducted using the Structural Equation Modeling (SEM) approach based on the Partial Least Squares (PLS) method, utilizing SmartPLS version 4.1 software. The findings reveal that both content marketing and word of mouth have a positive and significant influence on purchase intention. These results emphasize the importance of content-based marketing strategies and the power of recommendations in shaping consumer intention, especially for seasonal creative products. The study is expected to provide practical implications for business actors and enrich academic discourse in digital marketing.

Hydrocarbon production losses resulting from parent-child well interactions during completion operations are a significant challenge in the Eagle Ford. A patent-pending rigless chemical frac hit remediation process was implemented in the Eagle Ford formation resulting in a 60% increase in oil production, a 30% increase in BOE reserves, and a payback in less than 4 months. A thorough engineering and lab study was conducted to design the process which addressed the damage mechanisms of capillary phase trapping, reduced hydrocarbon relative permeability, paraffin deposition, and minor scale deposition. Background and Challenge The Eagle Ford Shale play located across South Texas is a prolific unconventional resource producing approximately 967,000 BOPD and 6 Bcf/D of natural gas through 2021 (US Energy Information Administration). Like other unconventional reservoirs, Eagle Ford wells have high initial production rates but decline rapidly. Later-life production rates can significantly influence well economics and base production profitability. Production in the Eagle Ford rapidly started increasing around 2010 with the implementation of horizontal drilling and hydraulic fracturing. However, as operators started to develop their acreage, they quickly turned to drilling of infill wells, also known as child wells. Lindsay et al. (SPE 189875) reported that by the beginning of 2015, the number of child wells being drilled in the Eagle Ford surpassed the number of existing or parent wells. This resulted in an acceleration of child-parent interactions, defined as interwell communication between the child and the parent during the fracturing of the child well. Known as fracture-driven interference or frac hits, these interactions have been of intense interest in the industry due to the potential degradation of production in both the parent and child well. Miller et al. (SPE 180200) reported that in 1,210 instances studied in the Eagle Ford, the parent well experienced a negative production event approximately 41% of the time. Kairos Energy Services conducted a study on Eagle Ford parent wells that experienced negative production events from a frac hit to quantify the change in production. A total of six wells were analyzed where each had modern completions and were brought onto production in 2019 or later. Decline curve analysis was run on both the oil and gas streams before the frac hit to generate a forecast to compare against actual post-frac-hit production. Actual and forecast production was averaged across the six wells and production responses were analyzed 6 months before and after the frac hit. Fig. 1 shows the forecast vs. actual cumulative production for both oil and gas, respectively. The divergence in production post frac hit can be clearly seen, resulting in an average per well loss of 20,500 bbl of oil and 245,000 Mcf of gas 6 months following the frac hit. All wells showed a significant increase in water production directly after the frac hit, indicating hydraulic communication. The gas/oil ratio (GOR) was significantly suppressed, decreasing from 4,820 ft3/bbl to 3,850 ft3/bbl 6 months post frac hit. The 30-day average water cut also showed a sustained change, increasing from 46% to 63% 6 months post frac hit.

SOCIAL COMMERCE: THE EFFECTS OF TIME PRESSURE, PRODUCT POPULARITY, AND WEBSITE REPUTATION ON PURCHASE INTENTION

The present study investigated the applicability of integrated polychaete-fish culture for fish waste removal to offset negative impact induced by organic benthic enrichment. A field study demonstrated that deposition rate was significantly higher underneath the fish farm than that in control area. The material settling under the farm was characterized by a high amount of fish feces (45%) and uneaten feed (27%). Both feeding rate (FR) and apparent digestibility rate (ADR) increased with decreasing body weight, as was indicated by significantly a higher rate observed for the groups containing smaller individuals in a lab study. The nutrient in fresh deposited material (De) was higher than that in sediments collected under the farm (Se), resulting in lower feces production but higher apparent digestibility rate for the De group as feeding rate was similar. Consequently, higher nutrient removal efficiency was observed in the De group. A mass balance approach indicated that approximately 400–500 individuals m−2 is required for removing all waste materials deposited underneath the fish farm, whereas abundance can be lower (about 300–350 individuals m−2) when only the fish waste needs to be removed. The results showed that a significant amount of waste had been accumulated in the fish cages in Sanggou Bay. The integration of fish with P. aibuhitensis seems promising for preventing organic pollution in the sediment and therefore is an effective strategy for mitigating negative effect of fish farms. Thus such integration can become a new IMTA (integrated multi-trophic aquaculture) model in Sanggou Bay.

PurposeThe paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods.Design/methodology/approachThe study employs an experimental lab study based on the affective test of acceptance methodology with a nine-point hedonic scale. Three PDO foods are compared with similar non-PDO samples concerning cheese, cured ham and olive oil categories.FindingsThe presence of PDO labels enhances the consumers' acceptance as well as their perception of sensory attributes. A critical role of the brand name as an enhancer of consumer acceptance also emerges, highlighting the relationship between brand-name and PDO label.Research limitations/implicationsThe main limitation is related to the lab study methodology, which employs a small number of participants and occurs far from a “normal” situation of consumption. The acceptance test, moreover, does not provide explanations about motives underlying the differences in consumers' perception and preferences.Practical implicationsPractical implications are suggested for food companies concerning the management of both PDO labels and brand strategies and the product's properties that could improve the sensory perception of consumers and their overall product's acceptance.Originality/valueThe study contributes to the debate on consumer behaviour towards PDO foods by adding evidence about the positive influence of such a certification on individual preferences on the basis of a sensory methodology that has been little employed for studying the domain of product certifications.

Organic deposit including asphaltene and paraffin may damage the near wellbore area and obstruct production tubings resulting in partial or total loss of well productivity. Most of asphaltene deposits are associated with paraffin. This paper presents a first successful field application of a lab proven/optimized chemical solvent to remove organic deposits from a dead oil well in a sandstone reservoir. A vertical gravel-packed oil producer well was dead due to deposition of organic material in 3 ½" production tubing forming obstruction to flow. The deposition is expected to take place due to long shut-in time as experienced in this well with high GOR. A bailer samples was obtained from this well. Analysis of the obstructing material indicated that they were mainly asphaltene associated with paraffin. Solubility of obtained organic deposits in several solvents was evaluated at reservoir temperature (188°F) and monitored as a function of soaking time. Several criteria were considered in selecting of the optimal solvent formulation, among which were safety and solvency power. The selected formulation incorporates asphaltene dissolver solvent and paraffin dissolver solvent in addition to surfactant. Application of the optimal solvent formulation, that exhibited the maximum solvency power in a minimum soaking time, was very effective in restoring well productivity while minimizing operational cost. A total of 12 feet of obstructing organic deposits were removed from the production tubing using coiled tubing in a multi-stage treatment. Following, the solvent was squeezed into the formation across the screens to maximize cleaning efficiency at the source. The sustainable oil production rate obtained and asphaltene content in flow back samples indicated that the treatment was very successful. To prevent further asphaltene/paraffin precipitation during shut-in time, asphaltene/paraffin inhibitor is recommended. A detail of asphaltene/paraffin formation mechanism, lab evaluation and field application results will be addressed.

Cute and Monstrous Furbys in Online Fan Production

Objective: This study aimed to examine and explain the effect of storytelling and product innovation on the purchase intention of cosmetics made from natural ingredients through value co-creation and moderated by farmer empowerment. Method: The method used is a quantitative approach using Structural Equation Model Partial Least Square (SEM-PLS) models technique on SmartPLS 3.0. The sampling technique used is a non-probability sampling technique, and the respondent was natural cosmetic users in Indonesia. Results: The results show that storytelling is related to purchase intention and is also related to value co-creation which in the end value co-creation can increase purchase intention. In addition, product innovation can also increase purchase intention and value co-creation, which can escalate purchase intention. Empowerment does not significantly affect purchase intention directly, but the empowerment that moderates storytelling proves to exert a significant influence on purchase intention. Value co-creation significantly mediated the effect of storytelling on purchase intention, and it mediated the effect of product innovation on purchase intention. Conclusion: New product innovations are proven to have a significant effect on the purchase intention and value co-creation process. Value co-creation is proven to be able to increase purchase intention and also able to mediate storytelling and product innovation to increase purchase intention. Finally, farmer empowerment has been able to provide reinforcement when storytelling seeks to increase purchase intention.

Today, customer depend on social media for product and service information which indirectly lead companies to optimise their spending on it. The research aimed to bridge the gap in the difficulty in quantifying the extent to which social media marketing could affect the purchase intention and impacts customers' purchasing decisions. The study examined impact of information quality on a brand’s social media content and electronic word of mouth on customer purchase intention; social media influencer impact on purchase intention of cosmetic product and trust as mediator of social media influencers and consumer purchase intention on the cosmetic product. Quantitative methodology was used to test the association between social media marketing factors (information quality, e-WOM, and social media influencers) toward purchase intention. 100 customers aged 18 to 50 from Jakarta, Indonesia completed online questionnaire through social media platforms (WhatsApp, Facebook, Instagram, and telegram). Smart PLS 4.0 software was used to analysed the data. The findings showed that social media information quality and electronic word of mouth positively affected customer purchasing intention; The effect of social media influencers’ negative direct effect on influenced customer intention. However, customer trust has a significant mediator effect between social media influencers and consumer purchase intention on the cosmetic product. The contribution of findings included better social media advertising; improve information quality; effective EWOM; need the right social media influencer to improve customer purchasing intention. The novelty of the research was that the study was conducted among Indonesian during post pandemic and the insignificant effect of social media influencers on customer purchase intention in Jakarta, which is contrary to several previous literatures.

With the explosive growth of short-video sharing apps (e.g., TikTok and Instagram Reels) in the social media landscape, companies actively create and disseminate branded content for desirable brand outcomes. However, app users’ psychological factors underlying their responses to branded content have not yet been examined. Integrating theoretical frameworks of technological affordances, sensation seeking trait, and behavioral engagement, this study investigated how app users’ sensation seeking drives their perceptions of branded content credibility and attitudes toward branded content, which may influence behavioral engagement and purchase intentions. Using an online survey, video-sharing app users who have engaged with branded content were recruited in the U.S. Our findings revealed that app users’ sensation seeking emerged as an important personality trait that prompted their perceptions of content credibility. Subsequently, perceived credibility of branded content resulted in enhancing app users’ attitudes toward branded content, behavioral engagement, and purchase intentions. Users’ attitudes toward branded content also generated greater behavioral engagement and purchase intentions. Theoretical and practical implications are discussed.

Background: Developing an analysis model regarding product quality, performance, consumer experience, positive eWOM, where the proposed model is in accordance with the theory of purchase intention and sustainability of trains, where passengers in Jakarta are the target objects, using demographic factors such as gender, age, country of origin. Purpose: Analysis of consumer responses to the situation and conditions existing in the railways and whether the railways can be sustainability. Method: A quantitative approach was used in this study with an online survey conducted using Google Forms and a structured questionnaire survey conducted on 225 Indonesian and foreign respondents selected based on purposive sampling. Data analysis used SEM PLS, to determine the impact of the relationship on purchase intentions and sustainability. Findings: Shows that attachment exists and has a strong influence and impact on purchase intention and business sustainability. The implications are in terms of passenger experience, both in terms of service and comfort, as well as the sustainability of trains in Indonesia. Conclusion: Improvement of product quality, performance, consumer experience, positive eWOM can increase purchase intention. Increased purchase intention can increase the sustainability of customer relationships. Research limitations: The new analysis focuses on aspects related to the variables of product quality, performance, consumer experience, positive ewom, purchase intention, sustainability trains. New response characteristics involving gender, division, continent, data analysis techniques, used, in this study are limited to quantitative methods. Research implications: This study provides conditions and situations regarding trains related to product quality, performance, consumer experience, positive ewom, purchase intention, railway sustainability.

The marketing landscape has shifted from traditional methods to digital approaches. In the digital era, the popularity of social media as a marketing tool has increased alongside the growing awareness of its potential as a marketing platform. Accordingly, Instagram Ads have been widely used in education as a marketing communications tool. However, the use of Instagram Ads as a promotional channel in higher education has not been able to increase the number of prospective students. To increase the number of prospective students and understand the factors that can influence the purchase intention of prospective students through Instagram Ads, it is necessary to know the key factors that can increase the purchase intention so that better and more effective marketing strategies can be formulated. This research aims to determine the influence of Instagram Ads with the variables of Credibility, Irritation, Informativeness, and Entertainment on Purchase Intentions through Affective Customer Engagement, Positive Online Word of Mouth (WOM) and Intentions Interactions. The method used in this research is quantitative. The types of data needed in the research are primary and secondary data collected using a questionnaire via Google Form which was distributed to 428 Instagram users who had seen or received Instagram Ads content from one of the private Universities in Bandung. The sampling was carried out using a non-probability sampling method, purposive sampling type. The data analysis technique uses SEM – PLS (Partial Least Square) processed using Smart PLS software. The results of the research show that Affective Customer Engagement has a significant effect on Positive e-WOM and Intentions Interactions. Positive e-WOM and Intentions Interactions have a significant effect on driving Purchase Intentions. An Indirect influence on Purchase Intentions is also found in a structural model. If ranked, the most influential are Affective Customer Engagement, Entertainment and Informativeness. Meanwhile, Credibility and Irritation did not affect significantly Suggestions for Instagram ad promotion to focus more on the main factor - Affective customer engagement- that influences the purchasing intentions of potential new students. Besides, it is expected to be able to provide entertainment and more informative content because the research results show how entertainment and informativeness will have an indirect effect on propelling enrolment. Apart from that, building interactions with prospective new students is also necessary considering that Intentions Interactions also affect enrolment decisions. For future research, it is recommended to consider adding other factors that can increase purchase intentions and it is hoped that we can use the current model for further research on other social media platforms.