Abstract
ABSTRACT: This study evaluated the limits and possibilities of the marketing of milk and dairy products in the context of family farming. We used semi-structured interviews, document analysis, and content analysis as methodological options. We conducted 12 interviews with family farmers who had milk production and the processing and marketing of this raw material in common. Despite changes and reformulations, federal and state legislation still does not consider small family farmers. Even when referring to these protagonists, the legislation address production in a technical manner that is inadequate for the reality of most family farmers, thus favouring dairy industries.
Highlights
Farms represent 84% of rural enterprises, accounting for 38% of the gross value of national agricultural production
Despite the significant participation of these enterprises in the national economy, it was only in the mid-1990s that family farming became part of the public policy agenda of rural development, with the publication of an emblematic political action, the National School Feeding Programme (PNAE). This program has encouraged the participation of family farmers in the supply of products for school feeding, access to the government market requires technical adjustments that often impose severe restrictions on the specific characteristics of certain products, such as those from family farming
Farming in agroecological transition: a look at the marketing of milk and dairy products in municipalities of the
Summary
Farms represent 84% of rural enterprises, accounting for 38% of the gross value of national agricultural production. Despite the significant participation of these enterprises in the national economy, it was only in the mid-1990s that family farming became part of the public policy agenda of rural development, with the publication of an emblematic political action, the National School Feeding Programme (PNAE). This program has encouraged the participation of family farmers in the supply of products for school feeding, access to the government market requires technical adjustments that often impose severe restrictions on the specific characteristics of certain products, such as those from family farming. COSTA et al (2015) reported that sanitary adequacy of products is one of the most important requirements for family farms to access these markets
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