Abstract
Purpose of the study: Entrepreneurship is one of the drivers of the national economy, youth and students are the main driving force for forming young entrepreneurs. Our research aimed at examining the students' intention towards action becoming an entrepreneur which is moderated by several factors, namely the background of family business ownership and the entrepreneurial university environment.
 Methodology: Data collection by using survey methods, with samples of students in several universities in Indonesia. From January 2020 to April 2020 there were 983 questionnaires sent by email, which apps or Instagram accounts owned by respondents. As many as 983 questionnaires were distributed, only 234 questionnaires returned, and 187 completed questionnaires and can be used.
 Main Findings: The analysis results showed variable of perceived desirability positively and have a significant effect on the intention to be entrepreneurial, while perceived feasibility does not have a significant effect on the respondents' intention for entrepreneurship, then the entrepreneurial intention describes the actions taken to implement the intention become entrepreneurs in the future. In the third stage, generate negative moderating effects from a family business background and not significant, as well as the entrepreneurial university environment produces positive but not significant moderating effects.
 Applications of this study: We used the planned behaviour theory an effort to test the intentions and desires of student entrepreneurship which are moderated by two factors.
 Novelty/Originality of this study: This study presents problems regarding family business, entrepreneurship within the University, and students' intentions in starting a business. The study object, analysis model, and study results show differences from previous studies, so it is very interesting to be used as references in the future.
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