Abstract
Over time, researchers have identified the ‘false memory phenomenon’ by which individuals remember events that never occurred (i.e., the Deese-Roediger-McDermott paradigm). It is argued that this phenomenon is more common when individuals face stressing conditions. The objective of this article is to report the findings of a pilot investigation that was designed to determine whether ‘false memory phenomenon’ is less frequent in individuals who are exposed to pictorial representations. The aim is to use this pilot analysis as a methodological basis to investigate future developments whether the ‘false memory phenomenon’ is also less frequent in individuals who are exposed to advertising presented as pictorial representations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Applied Behavioral Economics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
