Abstract
The aim of this research is to find out how much influence product displays, product diversity and service quality have on purchasing decisions at MR. DIY Jakarta. This type of research is survey research with a quantitative approach. This research used a sample of 100 samples using the convenience method with data analysis techniques using SEM-PLS 4.0. The research results show that the product display variable has a positive influence on customers' decisions to shop at MR. DIY Jakarta, product diversity has the same positive and significant influence on purchasing decisions, as well as service quality which has a positive and significant influence on purchasing decisions at MR. DIY Jakarta. From the research results, the implication that can be conveyed is that shop owners can develop a more attractive shop atmosphere, pay attention to the diversity of products displayed and provide services to achieve customer expectations. Improvements to these three aspects are expected to result in better prices and shopping experiences for customers.
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